Earthquake Insurance 102: Outreach & Messaging Tips
This module presents guidance and tips to help earthquake program managers and other disaster preparedness professionals incorporate messaging about emergency financial preparedness — including earthquake insurance — into their public education efforts.
Course Content
Define Objectives
Core Concepts
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Craft a Persuasive Message
What Makes a Message Persuasive?
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What Should Be the Focus?
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Distribute the Message
Where, When, and How
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Talking Points
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Share Your Thoughts
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